Boozia Distribution is proud to announce the launch of its first annual flagship event, Boozia Festival 2026. Taking place on Thursday, 19 February 2026, this landmark event marks the beginning of a new yearly tradition, taking over all three levels of the Spectrum Lounge & Bar at Hyatt Regency Bangkok Sukhumvit. The inaugural festival also serves as a grand celebration of Boozia’s eighth anniversary, honouring nearly a decade of growth and excellence in the beverage industry.
The festival showcases Boozia’s world-class portfolio, featuring more than 230 labels from over 80 iconic international brands. Guests will have the opportunity to explore more than 170 labels available for tasting, ranging from artisanal wineries to prestigious spirit houses.
A Message from our leadership:
“We are here to stay for the long term to offer the uppermost service, quality, and standards the industry deserves. Our mission with this annual festival is to make boutique, high-quality products available for everyone’s reach, bringing the makers and the craft directly to our community in Thailand,” says Shikhar (Shaq) Shrestha, CEO of Boozia Distribution.
A FUSION OF GOURMET EXCELLENCE AND MIXOLOGY
The Boozia Festival 2026 is designed as a multi-sensory rooftop experience. To complement the extensive tasting, the event features:
Elevated Culinary Journey: Live cooking stations hosted by the Executive Chef of Hyatt Regency Bangkok, featuring premium grilled beef, lamb, and fresh sashimi, alongside partners showcasing artisanal Iberico ham and caviar.
The Craft: Exclusive guest shifts with expert mixologists from Boozia’s partner bars—representing some of Bangkok’s leading venues—plus expert-led masterclasses.
The Makers: A rare opportunity to meet international winemakers and global brand ambassadors in person.
The Vibe: Live DJ sets and panoramic sunset views across three levels of one of the city’s standout rooftop settings.
EXCLUSIVE MASTERCLASSES:
A Guided Journey Through Curated Fine Wines and An Immersive Exploration of World-Class Spirits
Reserved for SIP+ Guests/Limited Masterclass Seating
(4th Floor)
Wine Masterclass: 4:00 PM – 4:45 PM
- Vollereaux Blanc de Blancs 2014
- Coppo Gavi DOCG La Rocca
- Gautheron Chablis Grand Cru Les Preuses
- Luigi Bosca Finca Los Nobles Cabernet Bouchet
- Luis Felipe Edwards Pater
- Avignonesi 50&50 Toscana IGT
- VOTIVA Taurasi Riserva DOCG
- Famille Jaume Domaine La Main des Mômes
Spirits Masterclass: 4:55 PM – 5:20 PM
- White Rabbit Vodka
- Nordés Gin
- Gold Gin
- Nusa Caña Rum
- Morris Whisky
GUEST SHIFTS:
Exclusive guest shifts featuring expert mixologists from Boozia’s partner bars—representing some of Bangkok’s most prestigious top-tier venues
Starting from 5:30 PM
(Bar area 31st Floor)
- White Rabbit Vodka (Mahaniyom Bar) & Morris Whisky (Whisgars)
- Nordés Gin (Firefly Bar) & Gold Gin (Opium Bar)
- Nusa Caña Rum (The Shady Pig)
TICKET TIERS AND EXCLUSIVE STAYCATIONS
Boozia Distribution has curated four distinct tiers for enthusiasts, collectors, and industry professionals:
SIP (General Admission)
5:00 PM – 9:00 PM
Includes event access and tasting of the showcase wine and spirit collection.
SIP+ (VIP Experience)
Early entry at 4:00 PM
Includes a curated premium wine masterclass and access to an exclusive spirits masterclass. Limited seating available.
STAY & SIP / STAY & SIP+
Premium packages include two tickets (General Admission or VIP) and a one-night stay at Hyatt Regency Bangkok Sukhumvit with breakfast for two.
Early Bird pricing and booking deadlines for all tiers are available until 15 February 2026.
Ticket information is available at Ticketmelon.com
About Boozia Distribution
Founded in 2018, Boozia Distribution is a specialised importer and distributor of premium beverages in Thailand, recognised for its dedication to quality, consistency, and innovation. With a vision to become one of the nation’s leading purveyors of fine wines and spirits, Boozia curates a globally diverse portfolio catering to discerning palates, from luxury hotels and fine dining establishments to retail outlets and cocktail bars. At the core of Boozia’s mission is the creation of memorable guest experiences through holistic support, ranging from brand storytelling to bespoke experiential activations. By connecting international flavours with Thailand’s sophisticated market, Boozia Distribution has established itself as a trusted partner committed to elevating the beverage industry.
About Panthera Group
Founded in 2005 and headquartered in Bangkok, Thailand, Panthera Group is a diversified investment group with a portfolio spanning nightclubs, food and beverage, alcohol import and distribution, cannabis cultivation and retail, property, legal and accounting services, entertainment complexes, and hotels, with recent strategic expansion into engineering and motorsport. With a strong track record of creating sustainable value across multiple industries, the Group continues to expand its international footprint, focusing on high-growth sectors shaping the future global economy. Guided by innovation and strategic vision, Panthera Group remains committed to responsible business practices, positive community impact, and delivering long-term value.
